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THE RIGHT COMPENSATION

The biggest problem which small entrepreneurs face is marketing. And among various components of Marketing, attracting, retaining and handling sales force is the problem almost every small entrepreneur faces. Whenever I suggest small entrepreneurs to employ quality sales force, their standard answer is “Let’s appoint sales persons/sales agents who can sell our product on commission …

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INCREASE YOUR LUCK

Chanakya once wisely said, “Fate makes a beggar a King and a King a Beggar. Fate can make a rich man poor, and a poor man rich.” While fate undoubtedly plays a role in our lives, let’s take a closer look at the difference between lucky and unlucky individuals. Lucky people often receive more opportunities …

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Strategic Business Takeovers: Navigating Challenges with Chanakya’s Wisdom

In the realm of Strategic Marketing, few challenges compare to the intricacies of Business Takeovers. Entrepreneurs often seek assistance when contemplating the sale of their enterprises, and a common denominator among them is the timing – a downturn in their business trajectory. For those aspiring to sell a running business, the goal is not just …

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Unlocking Financial Success: The Role of Wealth in Stock Market Strategies

Introduction: Chanakya’s timeless wisdom echoes in the realm of stock market investments — “Wealth begets wealth.” In this article, we delve into the significance of wealth in the stock market, drawing parallels with the need for a robust ship to sail the financial seas. We’ll explore the dynamics of investing and trading, emphasizing the vital …

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The Right Franchise: Choosing the Perfect Opportunity for Success

Introduction Franchising has emerged as a popular trend in the Indian business environment over the past decade. As the market becomes flooded with franchise proposals from various companies, aspiring entrepreneurs often find themselves facing a dilemma – which franchise proposal is the right one for them? Should they opt for a well-established brand or consider …

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