MARKETING

Chanakyaneeti in Politics: Crafting a Strategic Political Marketing Manual

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In the realm of political strategy, Chanakyaneeti dictates the necessity of a comprehensive manual. Smart tactics emerge from meticulous details outlined in such manuals. This blog, the inaugural post in the Chanakyaneeti in Politics series, sheds light on the importance of crafting a Political Marketing Manual and states why it is important to create a …

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Disruptive Marketing: Creating Impact in a Competitive World

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In the ever-evolving world of marketing, one thing remains constant: the need to stand out. Disruptive marketing is the secret weapon for making a meaningful impact in the modern marketing environment. But, as with any strategy, success hinges on a combination of factors. Position in the Market Your position in the market plays a crucial …

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THE RIGHT COMPENSATION

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The biggest problem which small entrepreneurs face is marketing. And among various components of Marketing, attracting, retaining and handling sales force is the problem almost every small entrepreneur faces. Whenever I suggest small entrepreneurs to employ quality sales force, their standard answer is “Let’s appoint sales persons/sales agents who can sell our product on commission …

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Strategic Business Takeovers: Navigating Challenges with Chanakya’s Wisdom

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In the realm of Strategic Marketing, few challenges compare to the intricacies of Business Takeovers. Entrepreneurs often seek assistance when contemplating the sale of their enterprises, and a common denominator among them is the timing – a downturn in their business trajectory. For those aspiring to sell a running business, the goal is not just …

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The Right Franchise: Choosing the Perfect Opportunity for Success

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Introduction Franchising has emerged as a popular trend in the Indian business environment over the past decade. As the market becomes flooded with franchise proposals from various companies, aspiring entrepreneurs often find themselves facing a dilemma – which franchise proposal is the right one for them? Should they opt for a well-established brand or consider …

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