latest posts

1_tT-mTQGzKn1bOmT_5FL3Dg
EMOTIONAL BLINDNESS IN MARKETING
Emotional Blindness means difficulty in identifying one’s own emotions, as well as those of others. I have often observed this phenomenon in Marketers/Business Owners as well as every participant in the...
Delhi-Chief-Minister-and-Aam-Aadmi-Party-AAP-convenor-Arvind-Kejriwal-addresses-the-media-in-New-Delhi-on-May-6-2019
HOW AAP EVOLVED BY ADOPTING PRINCIPLES OF LEAN STARTUP
Aam Aadmi Party is the first Startup of Indian Politics in real sense. Therefore, the key to their further expansion lies in thinking like a Startup and acting like a Startup. It is equally important for...
105702-image35
MY CHANAKYANEETI ON DABUR HONEY WAS RIGHT MR BURMAN
On April 17th, 2016, I posted an article on my Blog concerning pricing tactics by Dabur Honey. The background of this article was the claim by Mr Amit Burman of Dabur in his interview to CNBC TV18  that...
parliament-session-wednesday_631f7258-4cd3-11e6-8d8d-a42edc5c5383
CHANAKYNEETI ON NAVJOT SINGH SIDHU
Sam , Dan, Bhed , Dand.  Navjot Sidhu resigned from BJP on 18th July, 2016.While I am writing this post on 21st July, 2016 at 12 pm, no one is sure about Sidhu’s future path.  He...
bfbe5e11-57a9-4ac0-a793-36c81a5cb201
CHANAKYNEETI ON PRICING TACTICS BY DABUR HONEY
Chanakya says that he who produces double the anticipated revenues eats up the Country and its people.  Chanakya proposes punishment for such a person.  By this logic, shouldn’t Dabur be punished...